Across districts in Incheon, South Korea, there are moments when help is needed - not loudly, not dramatically, but right on time.

Throughout 2025, the Shincheonji Volunteer Group Gyeyang Branch focused on exactly that kind of support.

Over the course of one year, volunteers provided services to senior residents across numerous locations, carrying out welfare support and emotional care programmes tailored to everyday life.

Most recently, on 18th December, the Gyeyang branch conducted a hairdressing service and year-end sharing activity at a seniors centre in Gyeyang, Incheon. The Gyeyang branch has been providing this service every two months. This service marks the sixth of its kind since December 2024.

On-site that day, professional volunteers with in-depth experience in the beauty industry provided customised hair services tailored to the seniors' preferences. The seniors who received their haircuts gleamed with satisfaction.

Branch Manager Jae-myeong Cha said, “It may be a small gesture, but every time I see the senior guests happy, I feel the meaning of service again,” and added, “We will continue to cherish our connections with the local community and continue our sharing activities.”

Meanwhile, this activity was carried out as part of the 'Baekse Manse (Beautiful Seniors)' programme which supports the healthy and happy retirement of seniors under the slogan ‘One Beautiful Day is Beautiful Enough.’