Shincheonji Volunteer Group Hosts Eco Campaign on World Environment Day
“I was aware of fast fashion's issues, but this campaign helped me understand the importance of resource circulation more deeply. I’m grateful to organisations like Shincheonji for taking environmental responsibility seriously.”
To mark ‘World Environment Day’ (June 5th), which raises awareness of the gravity of environmental issues and encourages action, the Shincheonji Volunteer Group Dongdaemun Branch held an eco-conscious campaign in the heart of Seoul, Korea, and one notable guest, Veronica, a minimalist lifestyle YouTuber from the United States, shared her reflection and even filmed the event for her YouTube channel and pledged to include links to Shincheonji’s website and social media in her video description.
Hosted in front of Bosingak Pavilion in Jongno, and held under the slogan “Green Nature, Let’s Protect It Together,” this event drew participation from 158 citizens, including international visitors, and addressed the impact of fast fashion on our planet - offering both education and hands-on activities to citizens and tourists.
Fast fashion refers to the rapid production and consumption of cheap, trendy clothing. While convenient, this system leads to sizeable textile waste, pollution from dyes and synthetic materials, and excessive resource consumption.
Shincheonji Volunteer Group sought to raise awareness about this issue while offering practical alternatives.
On that day, the eco-campaign included educational booths on how fast fashion harms the environment, a “Message to the Earth” station where citizens could write pledges, a clothing and shoe donation stations (170+ clothing items and 30 pairs of shoes shared), and DIY eco-bag workshops using traditional bojagi (Korean wrapping cloths).
These reusable bojagi bags were especially popular, offering a cultural and sustainable alternative to plastic.
Participants voiced appreciation for the event. One local, Mr. Lee (65, alias), shared:
“I’ve seen celebrities do clothing drives, but this is my first time seeing a volunteer group tackle fashion and environmental issues together. It really made me think.”
The campaign not only provided hands-on ways to recycle and reuse but also planted seeds of environmental consciousness in everyday life.
Meanwhile, the 'Green Nature' campaign held by Shincheonji Volunteer Group nationwide is purposed to preserve a beautiful natural environment for posterity by carrying out wetland conservation activities, environmental cleanups to protect major facilities and cultural assets, disaster recovery activities, public awareness campaigns for environmental protection, and the creation of flower paths in illegal dumping areas.
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