| New Year's gift delivery |
Seollal, or the Korean Lunar New Year, is one of the most cherished holidays in Korea. In 2026, Seollal fell on 17th February, with celebrations typically spanning from 16th February (the day before) to 18th February (the day after). Families across Korea prepare for festive gatherings, ancestral rituals, and, of course, elaborate meals filled with traditional dishes like tteokguk (rice cake soup) and jeon (savoury pancakes).
In the lead-up to the Lunar New Year holiday, churchgoers passed through alleys in freezing temperatures, knocking on each store door to gift owners boxes of noodles and offer greetings, a tradition that the Shincheonji Church of Jesus in Daejeon (Matthias tribe) has held since 2017.
A restaurant owner, standing beside a steaming pot, accepted a package of noodles and said, “I'm especially grateful because the noodles are long, perhaps because it symbolises longevity and good health.”
Many brief greetings were exchanged, with store owners' expressions radiating familiarity and trust. A retail clothing owner stepped outside to say, “It's nice to see you again after so long,” while a laundromat owner said, “Just the fact that you, among all these shops, haven't forgotten us and come to visit us gives me strength.”
Outlining the ethos behind the launch of the initiative in 2017, a representative from the Shincheonji Daejeon Church said, “We believe it is the duty of believers to closely look out for our neighbours who are making a living in the region, particularly during difficult economic times.”
As we approach this Lunar New Year, let’s remember the values of sharing and gratitude that Seollal embodies. The power of shared compassion lies in small touches of kindness that keep an entire city warm.
Happy Seollal!
Source: vo.la/upN628p

